HBR's 10 Must Reads on Innovation (with featured article "The Discipline of Innovation," by Peter F.

Tác giả: Peter F. Drucker | Xem thêm các tác phẩm Management - Leadership của Peter F. Drucker
To innovate profitably, you need more than just creativity. Do you have what it takes? If you read nothing else on inspiring and executing innovation, read these 10 articles. We’ve combed through...
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Giới thiệu HBR's 10 Must Reads on Innovation (with featured article "The Discipline of Innovation," by Peter F.

To innovate profitably, you need more than just creativity. Do you have what it takes?

If you read nothing else on inspiring and executing innovation, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you innovate effectively.

Leading experts such as Clayton Christensen, Peter Drucker, and Rosabeth Moss Kanter provide the insights and advice you need to:

- Decide which ideas are worth pursuing

- Innovate through the front lines—not just from the top

- Adapt innovations from the developing world to wealthier markets

- Tweak new ventures along the way using discovery-driven planning

- Tailor your efforts to meet customers’ most pressing needs

- Avoid classic pitfalls such as stifling innovation with rigid processes

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Thông tin chi tiết

Công ty phát hànhHarvard Business Review Press
Tác giảPeter F. Drucker, Clayton M. Christensen, Clayton M. Christensen, Vijay Govindarajan
ISBN-139781422189856
SKU6378576904485
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