Truth And Lies About Why We Buy - Điều Gì Khiến Khách Hàng Chi Tiền?

Tác giả: Martin Lindstrom | Xem thêm các tác phẩm Marketing - Sales của Martin Lindstrom
Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time....
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Giới thiệu Truth And Lies About Why We Buy - Điều Gì Khiến Khách Hàng Chi Tiền?

Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time. 

These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences us and what actually does, he set up a highly ambitious research project that employed the very latest in brain-scanning technology and called on the services of some 2000 volunteers. Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. The conclusions are both startling and groundbreaking, showing the extent to which we deceive ourselves when we think we are making considered decisions, and revealing factors as varied as childhood memories and religious belief that come together to influence our decisions and shape our tastes.

Giá sản phẩm trên Tiki đã bao gồm thuế theo luật hiện hành. Tuy nhiên tuỳ vào từng loại sản phẩm hoặc phương thức, địa chỉ giao hàng mà có thể phát sinh thêm chi phí khác như phí vận chuyển, phụ phí hàng cồng kềnh, ...


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Thông tin chi tiết

Nhà xuất bảnPenguin Random House
Tác giảMartin Lindstrom
Ngày xuất bản05-2009
ISBN-139781847940131
Kích thước129 x 198 x 17 mm
Loại bìaPaperback
Số trang272
SKU4745000283591
Liên kết: Xịt khoáng cho da nhạy cảm Dr. Belmeur Daily Repair Rehydrating Mist (100ml)