It pays to be LIKEABLE!
You can have a rock-solid business strategy, unlimited resources, and the most talented people on staff. But only one thing is guaranteed in today’s hyperconnected society: if your business isn’t likeable, it will fail.
Dave Kerpen knows how important it is for a business to be liked—by customers, employees, stakeholders, and the general public. He wrote the book on it. His groundbreaking bestseller Likeable Social Media changed the way businesses interact with their customers on a daily basis. Likeable Business lays out 11 strategies for organizations of all sizes to spur growth, profits, and overall success. Dave Kerpen reveals the remarkable returns you’ll get when you gain the trust of your customers and stakeholders. In today’s social media world, it literally pays to be likeable.
Likeable Business helps any leader at a smallor mid-sized company increase profits and spur growth by applying the 11 principles of business likeability, such as:
Likeability spreads. As a business leader, you set the tone. Be likeable and your staff will be likeable—which in turn creates a more likeable customer experience.
The blueprint for everlasting business likeability is in your hands. Apply Kerpen’s basic principles day in and day out, and profits and growth are sure to follow.
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|Nhà xuất bản||Mc Graw Hill|
|Tác giả||Nhiều Tác Giả|
english books word by word havard cold calling techniques human resource management havard business review negotiation playing to win crossing the chasm the wealth of nations customer all marketers are liars a random walk down wall street closing national best seller one up in wall street nir eyal way of the wolf what great brands do ogilvy on advertising human resource champions sales pubic relations never split the difference jonah berger hbr's 10 must reads stock growth hacking this is marketing english book made to stick