Customer Relationship Management
Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle.
Geared to MBA students and advanced undergraduate students, as well as those taking courses on CRM, direct marketing, relationship marketing, database management or business intelligence, the book is also appropriate for graduate students in information management attending courses on CRM and participants in specific CRM/database management.
Giá sản phẩm trên Tiki đã bao gồm thuế theo luật hiện hành. Tuy nhiên tuỳ vào từng loại sản phẩm hoặc phương thức, địa chỉ giao hàng mà có thể phát sinh thêm chi phí khác như phí vận chuyển, phụ phí hàng cồng kềnh, ...
Công ty phát hành | Pearson Education |
---|---|
Nhà xuất bản | Pearson Education |
Ngày xuất bản | 09-2013 |
ISBN-13 | 9780273774952 |
Loại bìa | Paperback |
Số trang | 456 |
SKU | 2349546258857 |
english books the seven husbands of evelyn hugo 13 reasons why hunger games thirteen reasons why penguin classics everybody up 1 word by word havard cold calling techniques human resource management havard business review negotiation playing to win crossing the chasm the wealth of nations rich đad poor dad tiếng việt zero to one customer all marketers are liars a random walk down wall street closing national best seller one up in wall street nir eyal way of the wolf what great brands do ogilvy on advertising human resource champions sales